SEO FAQ

What’s organic SEO?

It’s a loose description of online marketing that can be summed up using a collection of techniques and strategies that get your website more visits and sessions. Organic SEO is the art of getting more customers, sign ups or lead generation (these are known as conversions) to your website using a variety of the fractions that make up the loosely defined descriptor ‘SEO’.

What are conversions?

Conversions fully termed as goal conversions are when any visitor to your website completes a desired goal. This could be a cash sale, an email sign up, a download or the generation of a lead to name a few; they are useful as KPIs.

What’s a KPI?

KPI is an acronym that stands for key performance indicator such as the number of visits divided by the number of goals conversions multiplied by 100 to get the percentage also known as the conversion rate i.e. 23 goal conversions and 308 visitors equals a conversion rate of 7.5%

How much does your SEO service cost?

Our search engine optimisation service is tailored to each client’s needs and of course budget. Every website is unique hence every strategy constructed; a website sporting 100 pages is quite different to the requirements of an e-commerce site sporting 10,000 pages.

How do you determine the cost of optimisation then in an estimate?

It all starts with our in-depth SEO audit. This is charged at an hourly rate and often runs 5 hours or longer depending on the project size. It covers 3 main aspects; onsite performance, offsite performance and content performance.
After this, we’re in a better position to provide you with a quote.

What are SERPs (Search Engine Results Pages)

Search engine result pages are the pages that you see served up to you when you use a search engine to search for a term. A search term is known as keyword in SEO talk.

What’s offsite SEO?

Offsite SEO comprises any optimisation strategy that involves working on other organisations websites to get some kind of positive effect on your own website. Examples include social media and link building.

What’s link building?

A link to your site is like a vote from another website and Google counts this vote as a sign of popularity. The more links you have from good and trusted sources the stronger your website will be against competitors websites when you’re targeting certain keywords.
We will use many techniques to build links to your website ranging from just asking to some of our secret in-house devised methods.

What’s onsite SEO?

Onsite SEO is the act of us developing your existing website to be user friendly. If it’s a good site with well written content, researched keywords placed in the right locations and links from the right places into your website you get higher rankings. This description is a very thin outline however and books are written on the subject alone.

What’s onsite SEO?

Onsite SEO is the act of us developing your existing website to be user friendly. If it’s a good site with well written content, researched keywords placed in the right locations and links from the right places into your website you get higher rankings. This description is a very thin outline however and books are written on the subject alone.

What’s an onsite audit?

An onsite SEO audit is the checklist we carry out of essential checks and some fixes to your website. We root out anything that is broken or not needed or is needed and fix as we go along. If we find large problems we will quote for the fix as they might take some time. We look at the code, server responses, configuration files, webmaster tools, and special meta tag information. We check over 70 items on our SEO audit to ensure your website’s health is top notch.

What’s a session?

A session termed by Google is when any visitor to your website engages with its pages. This could be completing a goal or simply moving from one page to another.

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