So What Does An SEO Consultant Do?
SEO is about driving more visitors to your website so you as our client gain more custom; whether it be in sales of products, services or lead generation.
Ultimately it all starts out with a chat about your needs and an in-depth SEO audit that allows us to check your site over and get familiar with its problems. We then know what to fix and can build a fantastic and tenacious strategy.
We achieve this using a number of methods; altering the code and content of your website, and fixing things at the server level is a starting point in search engine optimisation. This is typically followed by a content marketing strategy to build links from authoritative websites related to your niche.
Our website optimisation will help your website rank more highly in a search engine’s result pages. The more prominent your website is in the likes of Google and Bing, the more likely your website is to be discovered by people searching for your service.
It’s important to understand though that SEO is not just about getting your website to number 1 in Google. It’s about an ongoing plan that will deliver more customers to your website using several different strategies that run concurrently.
These strategies combined will deliver an overall improvement – we’ll always offer SEO consultancy to discover your precise needs and guide you on your best options.
Content Marketing is the Way Forward – it’s Modern SEO
Modern SEO is not just about the onsite changes and offsite link building activities as mentioned above. Modern search engine optimisation is all about content marketing; it’s about creating quality content that is rich in information and engages the people who view it. It’s also about making people very much aware of your brand.
This can be done in a variety of ways; writing tutorials, creating infographics, typing up interviews, blog posts, videos and creating useful online tools – the list can go on and on. Content marketing is essentially creating information that people find useful and want to share via social media and link to.
One of our primary goals is to create content then outreach to other website owners to make them aware of the content on your website and gain traffic back. It could be in the form of a link or it could be that they have several thousand social media followers on Twitter and Facebook and we talked them into sharing the article out. Your website and your brand advertised to 1000’s of people instantly!
Another method we deploy is to outreach to website owners and ask if we can write a useful article related to their website’s topic and if they can publish it on their blog in exchange for a link back to your website. They get quality content and you get a link to your website; links will push your site up in the search engines.
But that is just the tip of the iceberg with content marketing.
Online Reputation Management
Perhaps your website’s ranking highly for its brand in Google and Bing, but unfortunately you’ve had bad press or a number of brand damaging reviews in forums or blog posts that rank in Google and Bing alongside your website.
We can fix this with a technique called online reputation management. We can make those bad reviews ‘disappear’ and instantly your website will start to gain more traffic and more sales.
Tracking the Traffic on Your Website With Google Analytics Software
So you’ve got the traffic to your website either with or without our SEO services and consultancy but you’re still not getting as many sales as you’d like. We can install Google analytics tracking software onto your website to gather data about how your customers arrive at your online business and the number of visits per day.
Not only can we find out what key phrase they used to arrive at your site and what page they landed on but also their path as they navigate through your site.
Importantly, we can see at which point the user of your website exits; that is at what page they decide to leave the website. This is where CRO (conversion rate optimisation) comes into play to increase your conversion rate of visits into sales.
CRO – Conversion Rate Optimisation
Conversion rate optimisation is about taking the data collected from the tracking software as mentioned above and discovering where customers are dropping out of your website and trying to fix whatever reason is causing this.
The aim is to shift all the customers towards a goal – the goal varies depending on your businesses nature. Ultimately it’s a sale, a service or a lead generation.
Perhaps you get a lot of customers to the payment page but they drop out before completing the sale? Why is this? CRO is about discovering these reasons and fixing them.
Conversion rate optimisation is a usability study of your website, finding out what’s not user friendly and correcting it.
Search Engine Optimisation & SEO Marketing Services – We’re SEO Consultants Not an SEO Agency
Every single website and its goals are unique. This means each of our clients’ websites require a customised optimisation strategy. This is something SEO agencies don’t offer – typically they offer generic bulk packages that will ultimately fail in the long run. This is all the more reason to use an SEO consultancy over an SEO agency.
So if you’ve been looking for an SEO marketing company that works within your budget, offering search engine optimisation services charged at an hourly rate and will get you more targeted traffic to your website, then Bluepoint SEO is the company for you.
Our SEO consultants can get more customers to your website with hourly fees and no long term contract.
Contact us today and we can consult you on taking the next step.